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Your CRM can be spotless and still be wrong. Every record is deduplicated, every field is filled, every integration is syncing, and the deal you were sure about still goes dark. The renewal you never flagged is still gone. You find out in the pipeline review, when it is too late to do anything about it.

Every revenue leader has had the same thought at some point: "We have an engineering team. Couldn't we just build this ourselves?"